When it comes to internet marketing, you can generate more revenue in one of two ways. You can drive additional traffic to your site in order to increase sales, or you can improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving  and this is done with Conversion rate optimization (CRO).

With CRO, you evaluate your website’s and identify ways to improve your site in order to get a higher percentage of people to sign up for your products or services.

The next step is to create a test, and then you create a new version of a web page or landing page to test against your current version to see which one is more effective at getting visitors to sign up or buy a product or service.

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